What’s MTV Got to Do With (good) Sex? Fighting HIV/AIDS – Georgia Arnold, Executive Director of the MTV Staying Alive Foundation and Senior Vice President, Social Responsibility, Viacom International Media Networks will be giving a very exciting and topical talk to The Oxford Guild at 5.15pm on Monday 19th February in Lecture Room 2 at Christ Church College. This will undoubtedly be one of the most fascinating and topical events of the year giving you the chance to hear from and ask questions of such an interesting and high profile guest with a huge amount of experience – it is 100% FREE AND OPEN TO ALL so do not miss out on your seat! PLEASE REGISTER HERE: https://tinyurl.com/MTVStayingAliveOx
Despite the progress that’s being made in fighting HIV around the world, the epidemic continues to outpace the response: 78million people have been infected with HIV since the start of epidemic, 39million people have died of HIV-related causes, 42% of all new HIV infections are in 15-24 year olds and there has been a 50% increase in HIV-related deaths a month for 10-19 year olds since 2001.
Georgia is responsible for developing social initiatives for Viacom International’s portfolio of over 200 TV channels and websites. Ms Arnold has initiated unprecedented partnerships and campaigns for MTV on HIV and AIDS awareness and for Nickelodeon on children’s rights. Ms. Arnold has been overseeing The Staying Alive campaign since its launch in 1998. Staying Alive is forged upon partnerships including; UNAIDS, UNICEF, The Bill and Melinda Gates Foundation, PEPFAR and Kaiser Family Foundation. The campaign has delivered award-winning HIV and AIDS awareness programming, concerts, events and public service messages involving high profile individuals such as Nelson Mandela, Bill Clinton, Alicia Keys, Beyoncé and Mary J Blige. Building on the success of the Staying Alive campaign, Ms. Arnold was instrumental in establishing the MTV Staying Alive Foundation in 2005, and was appointed Executive Director in October 2007. The MTV SAF is a global charitable body that provides grants to grassroots, youth-led organisations to set up HIV and AIDS awareness campaigns in their communities, and have supported 207 organizations in 70 countries since 2005, totaling over $6million.
A particular highlight of Ms. Arnold’s career is her involvement with the multi award-winning MTV Shuga – a 360-degree mass-media HIV prevention campaign. Now entering its fifth season, it reaches over 720 million people worldwide and discovered the Oscar-winner Lupita Nyong’o. MTV Shuga boldly addresses sexual health topics head-on; bravely confronting taboo topics such as gender based violence, and transactional sex, told through the lives of characters and emotional situations drawn from real life. MTV Shuga’s compelling storylines have been broadcast on TV and radio stations around the world. In 2013, MTV Breaks was born – Ms. Arnold’s latest international initiative to inspire and give real life opportunities to the next generation of creative talent around the world.
The MTV Staying Alive foundation works by supporting grass-roots, youth-led initiatives around the world that provide education about HIV and sexual and reproductive health in their local communities and by producing ground-breaking, original media content that delivers vital HIV and sexual and reproductive health messaging to a global audience. All the content is distributed rights-cleared and cost-free, enabling them to reach the widest audience possible. So far through their efforts, 2.9milion young people reached directly through youth-led HIV prevention activities on the ground with 500million + homes reached with HIV-prevention and awareness messaging and 17,000 + HIV Peer educators trained and 220,000 people tested for HIV. The mission of the MTV Staying Alive Foundation is to stop HIV before it starts of build an empowered and educated generation of young people, equipped with the tools and knowledge to protect themselves and their peers from the HIV epidemic. Their vision is a world where no young person contracts HIV or dies from AIDS.
Georgia Arnold is a fascinating and talented public speaker who is very passionate. This will be a very interactive event with the opportunity for you to ask questions and it promises to be a very exciting evening. If you would like to ballot for the chance to meet Georgia and speak to her directly and take photos in a private reception after the event please email president@theoxfordguild.com ASAP.
DO NOT MISS OUT ON WHAT PROMISES TO BE A HIGHLY INTERESTING, INSIGHTFUL AND EXCITING TALK AND OCCASION FROM SUCH A FASCINATING FIGURE!
WHEN: 5.15pm, Monday 19th February
WHERE: Lecture Room 2, Christ Church College
REGISTER YOUR INTEREST HERE: https://tinyurl.com/MTVStayingAliveOx
