The Oxford Guild Business Society is delighted to welcome Kristina Bazan and James Chardon, founders of the popular fashion blog, Kayture. With 3 million readers and Bazan’s almost 3 million followers on Instagram, Kayture had become a staple read for anyone with an interest in the fashion industry, turning Kristina into a fashion icon in her own right. In just a couple of years the popularity of her blog had turned Kristina from just an ordinary girl with an interest in fashion into one of the most powerful arbiters of taste of the decade, who is invited to the front rows of fashion weeks around the globe and innumerable afterparties, with many exciting stories to tell including ending up beating Justin Bieber at a game of ping pong in his own home. Kristina is here to share with us the power of blogs as a new medium of communication within the fashion industry, about her opinions on today’s hottest designers and on how the fashion industry is open to anyone who wants to make the most of it and make a difference.
Kayture, which was founded in 2011 by Kristina Bazan and her partner James Chardon, is one of the most influencial blogs and biggest names worldwide thanks to it’s vast international reach. According to teen vogue, Kristina is « singlehandedly making Geneva, Switzerland, the French-speaking fashion capital of the world with her je ne sais quoi”.
Kristina sees herself as wearing multiple hats : influencer, model, stylist, creative director, and most recently : singer. She embodies the european elegant and luxurious style, by wearing and working with a very selective variety of high end brands, from Louis Vuitton, Dolce&Gabbana, Yves Saint Laurent and Dior to Mango, Guess, and Jimmy Choo.
She stood out from the crowd by being one of the the world’s first influencers to partner with high luxury brands including Chopard, Piaget and Cartier, and attending exclusive events such as the Cannes Film Festival, and the Spirit Awards. By focusing on editorial-quality posts, Kayture gained a unique reputation in the fashion industry, and was featured on major magazines like Vogue, GQ and Cosmopolitan.
Constantly traveling around the world with her partner in crime James, Kristina shares her passion for fashion, beauty and lifestyle, each day with millions of loyal readers, opening a window to her dreamy, luxuriant and colorful world.
This is a unique opportunity to hear from an extremely high-profile figure who has a key role in shaping British fashion. It is not one to be missed!
ALL WELCOME! There will be an opportunity ask questions and there will also be photos, drinks and nibbles after the event. DO NOT MISS OUT!
DATE: Monday 11th May 2015, (3rd week) 7:00pm
VENUE: Danson Room, Trinity College
